Craft - Chapatte's law

Craft’s film, Chapatte’s Law, dives into the exciting world of racing, where strategy, strength, and skill are put to the ultimate test. It’s a gripping chase between riders trying to escape and those trying to catch them, all governed by the key rule: the breakaway needs a ten-second lead per kilometer left in the race to succeed.

Craft’s new racing outfit is made for these intense moments, providing great comfort and helping riders move quickly when every second counts.

Victor Palm, as Director, skillfully brings this thrilling race to life, showcasing the excitement and precision of the sport.


Director: Victor Palm
Client: Craft

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GETINGE – OUR PURPOSE