Getinge’s film, Our Purpose, aims to show what it means to work at Getinge and how we make life-saving technology available to more people. It’s designed to increase pride within the company and spark interest outside of it.

Instead of detailing everything we do, the video focuses on why we do it. Each employee shares their personal reason for working at Getinge while riding in an elevator. By using real conversations rather than scripted lines, the film feels genuine and honest.

- Script development / Storyboard

- Casting with the client

- Film production

- Post-production and delivery

Director: Victor Palm
Client: Getinge