GeoGuessr Polestar Edition

Director: VICTOR PALM
Producer: RICHARD TSALIKIS

Some assignments arrive with that special mix of fun and challenge and Polestar x GeoGuessr was one of them. Together with the gaming agency Frame, Stygn stepped in as full creative and production partner, covering executive producer, line producer, director, cinematographer, editor, scriptwriter and post-production.

The campaign film plays out inside a special edition of GeoGuessr, where players navigate only with Polestar 4’s distinctive rearview mirror. With our talents in the driver’s seat, the story unfolds in a raw, filmic style inspired by Fear and Loathing in Las Vegas. Lively dialogue, surprising music and sharp contrasts filled the film with excitement and raw energy. More like a movie sequence than a traditional ad.

Distributed on social platforms and as pre-roll, the film was crafted to stop the scroll: messy, entertaining, and impossible to ignore. For Stygn, the project is a showcase of what we love, taking on complex briefs with bold brands and turning them into cinematic storytelling that cuts through the noise.