At STYGN STUDIOS, we teamed up with Transportföretagen to create a campaign that mixes the best of two worlds – the fun vibe of TikTok and the clean look of classic ads. Our mission? To grab the attention of young people and make them curious about a career at sea.

We kept it real with natural lighting, big expressions, and TikTok-style graphics. At the same time, we made sure the videos looked sharp with smooth transitions that pop in the feed. The result? Eye-catching content that feels fresh, engaging, and super shareable.

The campaign highlights five cool maritime jobs: Motorman, Marine Engineer, Chef, Captain, and Seaman. Each video plays with the contrast between everyday life and the adventure of working at sea. The sound design adds to the effect, with music shifting from slow and dull to upbeat and exciting as we switch scenes.

We handled everything from concept to final edit, including copy for all graphics, to keep a clear and fun tone throughout. And guess what? It worked! Some of the videos hit over a million views on TikTok in just a month. Not bad, right?

• Concept & Script

• Copy and design for Graphics

• Casting

• Film Production

• Post-production

• Stills
  

Director of Photography: Pierre Värnäng
Director: Maja Frendberg
Stills: Viktor Antoncic
Producer: Sofie Gällerspång
Client: Transportföretagen